Recently, we listened to a twenty seven hour-long selling seminar recorded back in 2000 that reminded us of a very necessary, yet extremely overlooked car dealer marketing strategy that would literally mean the distinction between going into the red and record-breaking sales for your store this year.

At this seminar they were solely scratching the surface of this idea?because in 2000 the technology wasn抰 as cheap or easily accessible as it is now Autel MaxiCOM MK808. However these days it is essential, and if you aren抰 doing this one factor, you need to start immediately if you wish to work out additional leads, prospects and referrals returning into your store.

So what are we tend to talking regarding that may quickly and effectively maximize your dealership抯 marketing efforts and ultimately your bottom line?

We're talking regarding systematically collecting contact info for every prospect or client that deals with your store.

Most individuals who market on-line understand this concept. In fact, it抯 how they create a living. But so many small dealers we tend to encounter don't get the ability of this. You wish to be actively creating & using a database. You抮e database is GOLD! In fact, it抯 higher than Gold--- it抯 like acres of diamonds simply waiting to be mined by someone who knows the potential of what抯 hidden in the world beneath him.

I抎 say 50% of dealerships collect contact information when a customer buys one thing卆nd maybe 15% do nice job at keeping it current and in a usable state. Yet the sad part is that solely 2% collect any data from prospects and leads before the sale厀hich may be a HUGE mistake on the dealer抯 part.

The ability is in the follow-up. Yes, it抯 great to own the contact info of customers who purchased from your store to remind them of referral opportunities or future deals卙owever what regarding the flexibility to consistently and frequently follow up with those inquiring regarding or even considering buying a car from you?

The opportunity is priceless.

But once more, we抮e not talking about catching a client抯 contact information on the fly or just when it involves your attention. No, we抮e talking regarding having a full blown automated system that抯 used consistently and without fail to make sure contact info is being collected from leads, prospects and customers 100% of the time.

At the very least you want an opportunity抯 email address and their permission to send stuff within the future. It's imperative, will quadruple the effectiveness of your promoting and considerably impact your bottom-line. At best, you wish full contact info so you mail, email and phone them.

So here抯 the large question?

How does one get all that info?

Easy. You incentivize the exchange. You supply one thing of value in return. And I抦 not talking about a magnet or a t-shirt or one thing that's of price to YOU. No, this needs to be something of high worth to the client if you expect them to fork over the goods their private contact information) and truly welcome communication from you within the future.

And let me be perfectly honest in saying that while there could be an initial time or money investment on your half in making this 搃tem of value? giving the customer something they want in exchange for an email address could be a deal HEAVILY skewed in your favor Autel MaxiSys MS908.

That抯 because you抳e now gotten their permission to form relationships and woo them into becoming customers for life. That抯 how raving fans are born who recommend and speak regarding you to others. That抯 how you get more referrals then you'll be able to handle and that抯 how you can harness the ability of that each one elusive, best-marketing-on-the-planet-because-it抯-free Word Of Mouth Advertising.

But it all starts with aggressively pursuing and making it a TOP priority to gather the contact data (particularly email) of all the prospects you encounter every day. With email you can market to them free in the longer term卆nd what type of marketing is better than free?



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by autorepairtool | 2017-10-11 10:23 | Comments(0)

To some, buying a car online may seem like an absurd notion, considering that the "try before you buy" aspect is eliminated from the process. However, by using secure forums such as eBay, many car buyers have walked away from the experience thrilled at the outcome - and with a little extra spending cash to spare.

Although it's true you may get a much better deal, buying a car online is not right for everyone. We've examined the pros and cons of online car shopping to help you decide if this option is right for you, as well as listed some great tips to make the process less stressful and more secure.

Pros of buying a car online

When you buy online Autel MaxiSys MS908, you are essentially purchasing a car at wholesale, so you can usually find a good deal. The retail market, associated with dealerships, includes operating expenses that contribute to the final sale price of your vehicle. Because online sellers have lower operating costs, or are motivated to sell quickly, they typically offer vehicles at lower prices.

Cons of buying a car online

One of the biggest pitfalls of purchasing a vehicle online is the unknown degree of risk. Because you are unable to inspect the vehicle in person, it's hard to know if the car you want to buy has any hidden damage or mechanical defects. You could end up with a bad investment.

Fortunately, most automobile shopping websites feature an option that enables you to browse local listings. Using sites like AutoTrader.com, Cars.com and AutoWeb.com, you can find vehicles near you, so you can still test drive the vehicle, or have it inspected by your mechanic or local repair shop.

In addition, although you may get a lower price for the vehicle you want, prices are generally firm. In most cases, the seller has researched the market and understands what the fair selling price is, so you'll be less likely to be able to haggle and negotiate autel maxidas ds808.

Tips for buying a car online

- Research the seller and their transaction history. Do they have a history of positive feedback from previous customers? Even if you don't have many questions about the vehicle, speak to the seller by phone to get a feel for their integrity. Do they seem trustworthy?

- Be skeptical of sketchy payment policies. In most cases, only a small deposit - a percentage of the purchase price - is required to hold the vehicle until final payment. Avoid any seller who pressures you to rush them a payment.

- Consider the logistics of your purchase. Before you buy a car online, add up the costs of any flights, hotels, meals and the driving time it will take for you to pick it up. You should also consider any other shipping and transportation costs, and factor them into the total purchase price of the vehicle.

- Maintain realistic expectations. Be prepared to accept the fact that you are basing your judgment on photos, and even the clearest ones can't portray everything. You won't be able to nitpick and haggle over every minor ding or scratch on the vehicle.

- Invest in a Carfax report to determine if the automobile has been in any accidents, and consult the Kelley Blue Book for the current market price of the vehicle.

If you need financing for your new vehicle, an auto loan may be the best option for you. Also, be sure to protect your investment with an auto insurance policy. Legally, you will need at least liability coverage in order to drive it home. And if you still need help with your purchasing decision, check out these additional car buying tips.

Melanie Broemsen is a content specialist at Rosetta, one of the top 10 interactive agencies in the U.S. Broemsen has a degree in Public Relations from Kent State University and more than 10 years of experience in interactive marketing. Visit nationwide.com for auto loans, auto insurance and more car buying tips.
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by autorepairtool | 2017-07-20 14:59 | Comments(0)


If you have ever ridden a horse for a long time you would know that it is fun to begin with but after a while it is quite a strain and your body starts to feel pains and aches all over. And in fact for some people even the initial time is not fun at all. And then if you remember that before cars appeared on the scene that is how mankind traveled for years upon years you will appreciate the comfort and convenience offered by the car.

However at the same time we must also know that comfort and convenience can be refined like few other features of a car can be. Even if you regard a latest luxury automobile the epitome of perfection there will come along someone who will make a thoughtful modification and make it even more convenient and comfortable to use the vehicle. One such modification that you can consider for your car autel maxisys ms906, specially if it is an SUV and has a high seating position, is a step bar.

Step bars although visible and stylish looking can be easily missed out when you take a brief look at a car. But if a person has difficulty climbing into a high positioned seat then the step bar is a boon for the person and the person will be able access the car with ease by using the step bar. Had the step bar not been there an awkward situation would arise as the person would require a considerable amount of assistance to be raised and placed on to the seat. On the other hand with the help of a step bar an old person can get in to the car independently and in a dignified manner Autel MaxiSys MS908.

Step bars can be mounted on the side of your car and add to its style as well. There are different shapes that are available and you can choose the one that you feel goes best with your car. You can go online and see the options from the convenience of your home or office.


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by autorepairtool | 2017-06-01 15:37 | Comments(0)